IP/IE- 801 (A) – Marketing Management
Unit 1
Introduction: Concepts of need, want, demand, selling and marketing; marketing as a
process; relationship marketing; retaining customer; Porters competitive strategy model; barrier
to entry/ exit; switching costs; stages and forms of competition; responding to competition;
monopoly restriction by society;
Unit 2
Market planning and behavior: Market opportunity; services rendered by competitors;
marketing programs; key success factors with respect to organization SWOT analysis; structure
and process of market planning; marketing research and intelligence; market information
system and data mining; consumer motivation and decision making process; organization
buying behavior; define segmentation; bases for segmentation; industrial market segmentation;
segmentation and targeting; demand forecasting; key terms market potential and penetration;
qualitative and quantitative forecasting methods
Unit 3
Product:; Product key concepts; product features and quality; product modification,
addition and deletion; product line and mix; variety and mass customization; Product Life Cycle
(PLC); changes and shift in it; technology innovation effects; fads and fashion; locating products
in PLC; new product ideas and decisions; product development process; art of positioning
products; diffusion process affecting new products; test marketing and launching new products
Unit 4
Promotion: Advertising and publicity; advertising media and agencies; advertising
decisions and effectiveness evaluation; sales promotion; personal selling; role of sales personal;
motivation and personality trais of sales person; managing sales force; retail management;
strategic decisions in retailing; IT support; direct marketing and internet; distribution channels
and evaluating alternatives
Unit 5
Pricing and miscellaneous: Pricing objectives; price sensitivity; prizing strategies;
internet and prizing; strategies in market warfare; Customer Relationship Management (CRM)
and its importance; complaint management, services and customer loyalty; marketing
performance measures; rural marketing importance and characteristics
IP/IE- 801 (B) – Simulation & Process Modeling
Unit 1:
Introduction to modeling and simulation: Modeling and simulation methodology,
system modeling, concept of simulation; gaming; static, continuous and discrete event
simulation.
Unit 2:
Basic concept of probability, generation and characteristics of random variables,
continuous and discrete variables and their distributions; mapping uniform random variables to
other variable distributions; linear, nonlinear and stochastic models
Unit 3;
Introduction to Queuing Theory: Characteristics of queuing system, Poisson's
formula, birthdeath system, equilibrium of queuing system, analysis of M/M/1 queues.
Introduction to multiple server Queue models M/M/c Application of queuing theory in
manufacturing and computer system
Unit 4;
System Dynamics modeling: Identification of problem situation, preparation of causal
loop diagrams and flow diagrams, equation writing, level and rate relationship, Simulation of
system dynamics models.
Unit 5:
Verification and validation: Design of simulation experiments, validation of
experimental models, testing and analysis. Simulation languages comparison and selection,
study of simulation software - Arena, Pro-model, SIMULA, DYNAMO, STELLA, POWERSIM.
IP- 802 – Tool Engineering and Machines tools
Unit I
Basic Features and Kinematics of Machine Tools: Features of basic machine tools;
construction and operation, types of machine tools, machine tools motions, transmissionrotation
in to rotation, rotation in to translation, kinematical-structures of machine tools:
elementary, complex and compound structure, kinematical-features of gear shapers and gear
hobbing machine.
Unit II
Regulation of Speed: Design of gear boxes- need for variation of speed, selection of
speed range, laws of stepped regulation, standardization of speeds, speed diagram, analysis of
productivity loss, kinematical advantage of GP, structural diagrams, ray diagram and speed
chart.
Gear Drives: Belt and cone pulley, slip gear type, north gear drive, draw key gear drive, clutch
type, mechanical step less drives, electrical drives; hydraulic drive.
Unit III
Design of Metal working Tools: Design of press working tools, shearing, piercing,
blanking, dies, compound die design principles for forging dies, bending, forming drawing dies,
tooling for forgingdesign principles for forging dies, drop forging, upset forging, design principles
and practice for rolling, roll press design.
Unit IV
Design of Jigs and Fixtures: Principles of location, locating method and devices,
principles of clamping, clamping devices, drilling jigs, types, drill bushes, fixture and economics,
types of fixture, milling, grinding, broaching, assembly fixtures indexing jig and fixtures, indexing
devices.
Unit V
Design of Gauges and Inspection Features: Design of gauges for tolerance for
dimensions and form inspection; dies and mould design for plastics & rubber parts: compression
molding, transfer and blow molding.
List of Experiments (please expand it):
1. Study set of milling machine tools
2. Study speed control and gear boxes of various metal cutting machines
3. Prepare jobs on press tools involving operations like shearing, blanking, pressing
4. Design of drilling jig to suit requirements of a given drilling job
5. Study of forging dies and hammers
6. Study of various gauges, go-no-go gauges
IP- 803 – CAD/CAM/CIM
Unit 1
Introduction: Information requirements of mfg organizations; business forecasting and
aggregate production plan; MPS, MRP and shop floor/ Production Activity Control (PAC); Mfg
as a system, productivity and wealth creation; production processes on volume-variety axes;
importance of batch and job shop production; CIM definition and CIM wheel, evolution and
benefits; CIM as a subset of Product Life Cycle (PLC) mgt; design for mfg (DFM) and
concurrent engg; product design in conventional and CIM environment; terms like CAD, CAE,
CAM, CAP, CAPP, CATD and CAQ.
Unit 2
Graphics and standards: Raster scan, coordinate systems for model (M/ WCS) user
and display; database for graphic modeling; PDM, PIM, EDM; define EDM, features of EDM;
basic transformations of geometry- translation, scaling, rotation and mirror; introduction to
modeling software; need for CAD data standardization; developments in drawing data exchange
formats; GKS, PHIGS, CORE, IGES, DXF STEP DMIS AND VDI; ISO standard for exchange of
Product Model data-STEP and major area application protocols.
Unit 3
Geometric Modeling: Its use in analysis and mfg; 2D and 3D line, surface and volume
models; linear extrusion and rotational sweep; Constructive Solid Geometry (CSG); basics of
boundary presentation- spline, Bezier, b-spline, and NURBS; sculpture surfaces, classification,
basics of coons, Bezier, b-spline and ruled surfaces; tweaking, constraint based parametric
modeling; wire-frame modeling, definition of point, line and circle; polynomial curve fitting;
introduction to rapid prototyping.
Unit 4
Numeric control and part programming: Principles of NC machines, CNC, DNC; NC
modes of point to point, -line and 2D, 3D contouring; NC part programming; ISO standard for
coding, preparatory functions(G)- motion, dwell, unit, preset, cutter compensation, coordinate
and plane selection groups; miscellaneous (M) codes; CLDATA and tool path simulation; ISO
codes for turning tools and holders; ATC, modular work holding and pallets; time and power
estimation in milling, drilling and turning; adaptive control, sequence control and PLC; simple
part programming examples.
Unit 5
Group Technology: Importance of batch and job shop production; merits of converting
zigzag process layout flow to smooth flow in cellular layout, Production Flow Analysis (PFA) and
clustering methods; concept of part families and coding; hierarchical, attribute and hybrid
coding; OPITZ, MICLASS and DCLASS coding; FMS; material handling; robots, AGV and their
programming; agile mfg; Computer Aided Process Planning (CAPP), variant/ retrieval and
generative approach
List of Experiments (please expand it):
1. 2D and 3D modeling on CAD software
2. Use of CAM software for writing CNC programs
3. Study of automatic and semi automatic control system and writing the electrical analogy.
4. Production & layout for GT for group of jobs to be manufactured
5. A case study / tutorial using CAPP Software
6. Writing M & G codes for given operations.
7. Robot and AGV programming
IP/IE- 804 – Project Management
Unit 1
Concepts of project management: Meaning, definition and characteristics of a project,
technical and socio-cultural dimensions; project life cycle phases, project planning and graphic
presentation; work breakdown structure, manageable tasks; size of network; blow down NW;
identity and logic dummy activity; Fulkerson rule for numbering NW; time-scaled NW
Unit-2
NW analysis: PERT network; mean time and variances; probability to complete PERT
project in specified time; CPM network; Event Occurrence Time (EOT); activity start/ finish
times; forward and reverse path calculations, concept and calculation of floats; resource
allocation and critical-chain; overview of MS-project-2000.
Unit-3
Project duration and control: Importance and options to accelerate project completion;
timecost tradeoff; fixed variable and total costs; use of floats and cost optimization; project
performance measures; project monitoring info and reports; project control process; Gant chart
and control chart; cost-schedule S-graph; planned cost of work schedule (PV), budgeted/
earned cost of work completed (EV) and actual cost of work completed (AC); schedule and cost
variances (SV, CV) forecasting final project costs.
Unit-4
Project organization, culture and leadership: projects within functional organization;
dedicated project/ task-force teams; staff, matrix and network organization; choosing
appropriate project organization; Organization culture; ten characteristics; cultural dimensions
supportive to projects; social network and management by wandering around (MBWA); different
traits of a manager and leader; managing project teams; five stage team development model;
shared vision; conflicts; rewards; rejuvenating project teams; project stakeholders; concept of
project partnering.
Unit-5
Strategic planning and project appraisal: Capital allocation key criteria; Porters
competitive strategy model; BCG matrix; Strategic Position Action Evaluation (SPACE); time
value of money; cash flows; payback period; IRR; cost of capital; NPV; social cost benefit
analysis; UNIDO approach; project risks and financing.
List of Experiments (please expand it):
1. Study of project planning software like MS-project
2. Case studies on project management
3. Solution of project networks- manual and using software
IP- 805 Major Project
Objectives of the course Minor/Major Project are:
To provide students with a comprehensive experience for applying the knowledge gained
so far by studying various courses.
To develop an inquiring aptitude and build confidence among students by working on
solutions of small industrial problems.
To give students an opportunity to do some thing creative and to assimilate real life work
situation in institution.
To adapt students for latest development and to handle independently new situations.
To develop good expressions power and presentation abilities in students.
The focus of the Major Project is on preparing a working system or some design or
understanding of a complex system using system analysis tools and submit it the same in the
form of a write up i.e. detail project report. The student should select some real life problems for
their project and maintain proper documentation of different stages of project such as need
analysis market analysis, concept evaluation, requirement specification, objectives, work plan,
analysis, design, implementation and test plan. Each student is required to prepare a project
report and present the same at the final examination with a demonstration of the working system
(if any)
Working schedule The faculty and student should work according to following schedule:
Each student undertakes substantial and individual project in an approved area of the subject and
supervised by a member of staff.The student must submit outline and action plan for the project
execution (time schedule) and the same be approved by the concerned faculty.
Action plan for Major Project work and its evaluation scheme #(Suggestive)
Task/Process Week Evaluation Marks For Term
Work#
Orientation of students by HOD/Project
Guide
1st - -
Literature survey and resource collection 2nd - -
Selection and finalization of topic before a
committee*
3rd Seminar-I 10
Detailing and preparation of Project
(Modeling, Analysis and Design of Project
work
4th to 5th - 10
Development stage
Testing, improvements, quality control of
project
6th to 10th
11th
- 25
Acceptance testing 12th - 10
Report Writing 13th to 15th - 15
Presentation before a committee
(including user manual, if any)
16th - Seminar-II 30
* Committee comprises of HOD, all project supervisions including external guide from industry
(if any)
# The above marking scheme is suggestive, it can be changed to alternative scheme depending
on the type of project, but the alternative scheme should be prepared in advance while finalizing
the topic of project before a committee and explained to the concerned student as well.
NOTE: At every stage of action plan, students must submit a write up to the concerned guide:
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